to a year, giving each syrup a distinct —
but not overbearingly — boozy quality.
The company’s Bourbon-Aged is its most
popular of all.
The foodie press has eaten up these
unique syrups, seeing their potential use
in trendy cuisine and drinks — not just
waffles and pancakes. After some back-and-forth, Runamok’s maple syrup landed
in O Magazine’s yearly gift guide for the
December 2016 issue. Around the same
time, Runamok was featured in a host of
other national publications.
As sales took off, Runamok hired a
public relations firm to help handle the
attention, and keep the momentum going.
The company’s biggest boost came from a
short appearance on a “Made in America”
segment run by ABC World News.
“We were in a segment alongside
three or four other small businesses,”
Laura Sorkin says. “And afterward, we
got this enormous bump on our website.
We filled about 1,200 orders within the
next 24 hours. Just from 15 seconds on
“Right now, we’re drinking from a fire
hose,” Eric Sorkin says of the company’s
growth. “But we’re trying to build a
company that will stand the test of time.”
Aside from offering something new for
consumers, Runamok syrups are in line
with many emerging consumer trends:
they’re organic, GMO-free, clean label and
an alternative sweetener.
They may have won over the press, but
to maintain its vitality, Runamok will have
to change consumer tastes and convince
shoppers that plain maple syrup isn’t
satisfying enough anymore. At about $17-
$20 per 250-ml bottle, that prospect might
To help, the company’s staff frequently
pound the pavement, offering tastings
at locations in Vermont and around the
country. They are also adding retail
partners from coast to coast.
Despite the higher-than-average price
point, Eric Sorkin is confident that once
people taste the syrup, they’re likely to
convert shoppers seeking high-quality,
“The example that always comes up is
Starbucks,” he says. “At first, people didn’t
think anyone would want to spend that