Krystal Gabert, Editor
Fresca Foods began its journey as Pasta Fresca over 20 years ago when it opened the doors to its first retail location in
1993. By 1997, the company had moved its
operations to a 6,000 square-foot manufacturing space near Boulder, Colo. At the time the
company was focused on providing quality food
service products to restaurants and retail outlets in the Boulder region, but the business was
about to change.
In 2003, after a leadership transition, the
company saw an opportunity to provide value-
added services to established but growing food
companies in the all-natural foods market. It
retooled its business model to focus on contract
manufacturing, carving out a unique business
model that has served the company well. Since
that time, Fresca Foods has seen year-over-year
growth of 45 percent, shipping millions of cases
of product per year.
“It’s been a wild ride,” says Liz Myslik,
Executive Vice President of Brand Management
for Fresca Foods.
Plant within a Plant
Fresca Foods now provides contract manufacturing and fully integrated supply chain
services to 11 contract partners. The company
operates out of 250,000 square feet of space,
spanning two processing facilities and two
warehouses in Louisville, Colo., just outside
Boulder. The company likens its space to an
“Olympic training center,” where each customer’s product is processed, packaged and distributed according to contract specifications.
“We build the process around the idea,
around the entrepreneur, around their specific
product,” says Myslik. “So we’re free from hav-
ing an existing line we have to retrofit. We actu-
ally build the the line around the product and
Fresca’s “plant-within-a-plant” set-up is
unique and designed to best serve the needs of
individual customers and their products.
This idea originally sprung from necessity
— Fresca Foods began operating in a space
that was originally a produce packing facility
with some warm and some chilled rooms. This
necessitated a clear segregation of processing
functions, but later transitioned easily into the
company’s current model.
Fresca Foods now operates separate manufacturing pods, which are all designed with
distinct HVAC and electrical systems, operating
independently of the other pods, which helps
preserve the integrity of dietary and allergen
claims on the products Fresca Foods manufactures.
While the company does operate some
shared equipment across several brands, many
functions within these pods are brand specific,
Contract Manufacturer o tr c a u c r
Sees All-Natural Growth
Fresca Foods in Louisville, Colo., provides full-service contract manufacturing and brand
management services to a growing host of customers operating in the healthy snack foods market.