with a number of Fresca Foods’ partners even
owning equipment within the company’s processing space.
Each brand is designated with a core crew
of employees — Fresca Foods has a total staff
of 270 across all departments — with longer
term, key employees working across multiple
brands and multiple processes and managers
overseeing several brands and processes.
For Fresca Foods, ingredients are as important to a quality product as the process by
which those products are manufacturers. From
the beginning, Fresca Foods has been committed to producing all-natural products.
Myslik calls the all-natural foods market a
“mission-driven, high-growth industry,” and
Fresca Foods is certainly aiding in its growth.
All the products produced by the company are
A company with these values is well-positioned outside Boulder, Colo., which Myslik
describes as a “natural products hub.” With
Silk, Horizon and other organic and all-natural
giants just down the road, Boulder could easily
be described as leading the all-natural charge.
Myslik describes a strong sense of community,
rather than competition between healthy food
producers in the region, with competitors offer-
ing support, help and a sense of community,
with a “shared objective to grow this industry.”
Though most of its partners focus specifically
on the all-natural market, Myslik says Fresca
Foods will work with more traditional compa-
nies interested in producing lines of all-natural
“That doesn’t have to be part of the brand’s
positioning,” she says, “but for our own peace
of mind, we know it’s something we’ve done for
Though “all-natural” isn’t currently defined
by any U.S. regulatory agency, Myslik says the
industry itself has carved out definitions with
guidance from strong retail partners.
“Whole Foods sets a very clear standard, and
if Whole Foods will accept something, then we
know it’s okay with us. If we’re ever not sure,
we can use them as a guideline.”
In addition to its responsibility to its contract
partners, Fresca Foods is committed to maintaining a responsible partnership with its community in Greater Boulder and beyond.
Each year, Fresca Foods donates thousands
of pounds of food to local non-profits and its
employees volunteer their time helping out in
In addition, Myslik says sustainability is
“core to our mission,” and that much of the
drive toward green business operation stems
organically from the company’s all-natural
For Fresca Foods, ingredients are as important to a quality product as the
process by which those products are manufacturers. From the beginning,
Fresca Foods has been committed to producing all-natural products.
Fresca operates a unique “Plant Within a Plant” model which enables Fresca to optimize production for each
customer’s unique configurations.