26 COVER STORY
Legalized recreational marijuana sales in two U.S. states have cultivated food and beverage demand far beyond rising cases of the munchies. Denver-based edibles manufacturer Dixie Elixirs
is expanding its facilities to promote transparency and education in the
industry while spotlighting the science behind its hand-crafted confections
and carbonated beverages.
“We intend this facility to be used to demystify the industry,” said Joe
Hodas, chief marketing officer at Dixie Elixirs. “This is an opportunity
for regulators, legislators and entrepreneurs to understand how best to
Marijuana dispensaries made $165 million in the first five months of
2014; recreational dispensaries sold another $90 million, according to
a study produced by Colorado. There’s no official breakdown for foods
infused with marijuana’s psychoactive ingredient, THC, but many dispen-
saries (particularly in tourist areas) report that edibles are a significant
portion of their sales. Users of edible products may prefer not
to smoke marijuana or seek variety and a longer-lasting effect.
The study also revealed that marijuana demand was much
higher than previously estimated.
Dixie Elixirs has been producing edible confections for medical marijuana patients since 2010. In October, the company
moved just three miles from a 10,000-foot shared space to a
new facility with nearly 30,000 feet of production and employee area, as well as plans for a cannabis growing space to
ensure access to a somewhat scarce supply. The company has
doubled its workforce to a total of 40 since the move. A can-nabis-centric temp agency supplies it with workers certified in
the industry, on an as-needed basis.
The new Dixie Elixirs facility produces more than 100 SKUs
across approximately 35 product types, including three types
Sweet Business is
BU DDI NG
Denver-based Dixie Elixirs expands its facility to produce THC-infused edibles
with a focus on transparency, technology and consumer education.
By Holly Henschen, Contributor