Competition in the
Brands face fierce competition when
it comes to premium packaging. Food
CPGs are finding it particularly difficult to
differentiate their products to consumers,
however the race to innovate has also led
to the birth of some of the most creative
packaging solutions to date.
“We see the food industry continuing
to lead the premium packaging revolution.
Package appearance and function are
often the difference between success and
failure. In essence, the company is selling
the packaging as much as the product
itself,” says Rempe.
In order to stand out, brand owners
are making use of new materials to
distinguish their products on the shelf.
“The changes we are witnessing in the
marketplace seem to be more than trends;
rather, they represent seismic shifts in
consumer preferences that are driving
CPGs’ premium product and packaging
development,” says Chris Voght, Senior
Director of Sales and Marketing, Torayfan
Division, Toray Plastics (America), Inc.
Advances in additive technology are
helping to create unique packaging
materials with distinct visual
characteristics — for example plastic
that looks like paper or even leather.
Additives are also making it possible for
packaging to take on tactile and aromatic
dimensions that help set brand products
Snack foods — products the public
generally sees as very accessible — are
getting a dose of luxury with technology
that is refining flexible packaging.
Printpack, for example, is using
proprietary technology that allows
photochromic ink to be applied to
packaging. The incorporated graphics
remain invisible until exposed to sunlight.
“The process represents the first time
photochromic ink has been applied to a
flexible film, which gives brand owners,
in any market capable of utilizing flexible
packaging, new options for interacting
with their customer base. This type of
packaging application can truly set a brand
apart by adding depth to the consumer
experience,” says Mark Brogan, Director of
Technology and Innovation at Printpack. “It
can make all the difference when it comes
A sealing solution, like DuPont Appeel, provides easy peel functionality with repeatable
performance for all package forms — whether pouches, thermoformed trays, lidded
cups or blister packs — in a wide range of polymer types.
PROCESSING THE INGREDIENTS FOR SUCCESS
Fully enclosed unit provides easy housekeeping
Easier cleaning and maintenance for less risk of contamination
Spinning disks atomize the liquid to eliminate clogged nozzles